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Thursday, March 23, 2023

The Importance of Digital Marketing for Business Success

 

Digital marketing has become an integral part of modern business practices, and its importance cannot be overstated. As the world becomes increasingly digital, it is essential for businesses to have a strong online presence to remain competitive. This is where Ferhan Patel, a Canadian entrepreneur, and digital marketing expert comes in. In this blog post, we will explore the importance of digital marketing for the success of a business and how Ferhan Patel's expertise can help businesses achieve their digital marketing goals.

 

Monday, February 20, 2023

Why Millennials Prefer Online Payments Over Cash

 

According to Google, Millennials are digitally native and the most connected generation yet. They’re also the most affluent in history, willing to pay for premium experiences and services wherever possible. These things have created a perfect storm for emerging digital payments platforms like PayPal, Apple Pay and Android Pay which now account for more than half of all mobile payments worldwide.

Millennials spend a large chunk of their disposable income on digital goods and services; they’re also more likely to keep their money in digital bank accounts instead of physical ones. As such, it’s no surprise why this generation is gravitating towards online banking as opposed to traditional methods. Here, Canadian entrepreneur and Fintech professional Ferhan Patel, shares an overview of why Millennials prefer online banking over cash payment methods:

 

Tuesday, December 27, 2022

The Top Benefits of Digital Marketing for Business Growth

 

Digital marketing for business growth is an umbrella term for strategies that use online marketing to grow your business. People are spending more time on digital devices than ever before, so businesses have to be present as well. If you’re not using digital marketing strategies to grow your business and reach new customers, you're missing out on a major opportunity. In this blog post, Digital Marketing Consultant Ferhan Patel explains why digital marketing is so important for business growth and detailed examples of how it works in practice.

 

Wednesday, July 27, 2022

How Digital Payments Have Changed the Payments Industry


The Payments industry is constantly changing, and it has been for some time. Today’s digital landscape has completely transformed the traditional banking system and beyond, as we now have a host of different services that support digital payments enabling seamless transactions across platforms. The payments ecosystem has seen many changes in the last few years and this trend is definitely not showing any sign of slowing down anytime soon. From peer-to-peer payment providers to e-wallets, mobile wallets and even blockchain-based payment gateways; the world of digital payments has become more than just an innovative way to pay for goods or services. In this article, Canadian FinTech specialist Ferhan Patel, explores how digital payments have changed the entire Payments industry!

 

Friday, July 1, 2022

Why Choose a Career in FinTech?

 

FinTech represents one of the most exciting career pathways for those entering the financial services field today. Given the continuous rise of technology in every sphere and it’s ever-increasing importance, we can confidently predict that FinTech will be the driving force behind the careers of the future.

In this article, FinTech specialist Ferhan Patel explains what the fintech industry is, who it affects and why you might consider pursuing a career in this field.

 

Tuesday, May 3, 2022

How to Choose the Best Payment Provider for Your Software Platform

 

Payment processing is a crucial part of operating any software business. It’s essential to collecting the payments you need to run your company. If you’re not operating a payment service, you’re probably paying for it. And if you’re reading this, chances are you’re operating a software business. You need a software payment provider to process your invoices and payments. In this article, Fintech Specialist Ferhan Patel will cover some of the most important considerations you should make before choosing the right payment provider for your software business.

 


What Does a Payment Processor Do?

A payment processor is a company that acts as an interface between your business and your customers. They collect payments, direct them to your customers, and keep records of your transactions. They also provide various services like fraud prevention, billing software, and dispute resolution.

 

Why Do You Need Payment Processing?

You need a payment processor to conduct business. Customers expect to be able to pay online with your business name attached. Without payment processing, you’re just a name on someone’s invoice. You need to be able to collect payments, send those payments and keep track of them all in a reliable way. Without a payment processor, it may be difficult to collect payments. Some customers may even balk at being billed directly, since they may not trust their own ability to collect payments. If you’re a software business, you’re often charging monthly or annual subscriptions. Customers may not have the funds to pay you up front. But they may have a one-time payment they’d like to make.

 

Key Differences between Payment Processors

A few key differences between payment processors will help you choose the right one for your business. First, Ferhan Patel states, if you’re accepting credit card payments, you’ll need to make sure the credit card processor you use is PCI compliant. This means they can’t store your sensitive card data. Some payment processors may also offer your own branded credit cards, along with fraud prevention and risk assessment tools. If you’re accepting e-checks, paper checks, or other methods of payment, you’ll want to choose a payment processor that can handle those types of payments.

 

Finding a Payment Provider before You’re Ready to Process

If you’re operating a start-up business with limited cash flow, Payments professional Ferhan Patel recommends you look for a payment processor before you need one. You can use a service to hire someone to find a payment processor for you. You can also browse online payment processors’ websites to see if you like any of them. Once you’ve found a few providers you like, you can start comparing prices, features, and customer reviews.

 

Making the Final Choice

Once you’ve narrowed your choices down to two or three processors, Ferhan Patel recommends interviewing each one. The best way to do this is by setting up a meeting with the CEO or Managing Director of each payment processor. In each meeting, try to focus on the key areas that will affect your business, like pricing, customer service, available payment methods, and fraud prevention.  You also have the option of doing a pre-screening interview with a payment processor. This can be a useful tool for evaluating a company to see if it’s a good fit for your business. You can ask questions like which markets you’re likely to serve, how you can get your account approved, what your approval process will be like, or what types of customer complaints you can expect.

 

Summing up

Choosing a payment processor for your business is an important decision. It’s the backbone of your business and can make a huge difference in the success of your company. There are many factors to consider when choosing the right payment processor. Start by making a list of the features you’ll want in a payment provider, and then find one that fits those needs. The best way to do this is to compare prices, read online reviews, and interview representatives from different companies.

Tuesday, November 30, 2021

Digital Payments: A Non-Technical Guide to Understanding How They Work

 

Digital payments are quickly becoming the norm. From apps to online stores, digital payments are changing the way we spend our money. It’s not hard to see why this is happening. With so many of us using mobile devices on a daily basis, it makes sense that we would want to use our phones for all of our shopping needs. However, many people have little knowledge about how these transactions work. In this post, digital payment specialist Ferhan Patel will explain everything you need to know about digital payments and how they work.

Strategic Growth Starts with the Right Questions: Advice from Ferhan Patel

Ferhan Patel, a seasoned Canadian entrepreneur and digital marketing strategist, has never been one to follow the crowd. As the CEO of Wizar...